SUBSCRIBE 2014 Company Overview

My family loves the holidays. It gives us the opportunity to spend more time together and make an extra special connection to those we are grateful to have in our lives. We send out cards with pictures of the family and our good wishes for the coming year. We look forward to all the cards we receive.  It's great to see how our friends and family are doing. The cards and the letters bring us closer to our friends and family.  They remind us of one of life’s greatest pleasures - friendship.

I want to extend a personal thank you to our customers and team for making 2014 the best year we’ve ever had at Since I founded the company in 2006, the customers and people involved with have been like a family to me. Here’s an update on some key events in 2014.

We moved

Like any growing family, we finally outgrew our old office and moved into a bigger place in Palo Alto. Actually, not quite like a family. Believe it or not, we had 120 people in less than 11,000 square feet. That is less than 100 sq ft per person, definitely cramped, but also fun.


Set a record for customer satisfaction

Even as we grew rapidly, we maintained our results for customer satisfaction.  In some months, we were able to improve our results. I learned from Dad and Granddad that customers teach you everything you need to know to make your business successful. At, we do our best to keep our relationships with our customers as personal as possible. Our goal is to talk to customers like we were talking to a friend and to make sure they get what they need in as little time as possible. In 2014, our head of customer service raised the bar with our highest customer satisfaction results ever.   

Launched our new website

As we added more and more features over the year, our messages on the marketing website became complex. In September, we simplified our messaging and our approach in communicating our product and company information to our customers. We completely redesigned our website to represent our ideas of simple, clean, and easy-to-use accounting tools. All of us, especially the marketing team, are excited about the change and the results to date.   


Received recognition as one of the best places to work

When you start a company, you have lots of aspirations. One of them is to create an environment that people want to work in. In our new office, our values are the first thing our employees see when they walk in every morning and they are often discussed in company and team meetings. While I can feel the positive energy in the office around our culture, I was really honored when the employees voted us one of the best places to work in the Bay Area in the annual survey by the San Francisco Business Times.  They named us one of the Bay Area’s Best Places to Work.


Partnered with banks

Defining a new category of magically simple business payments is a lot of work. One of our goals over the last few years was to partner with banks so that they can offer our services to their customers. We believe and have already seen that banks influence adoption. Partnering with banks has been part of our vision from the beginning so I was very proud that we were able to launch 2 of the top 5 banks this past year as partners.



Improved sync

As we continued to build solutions to help make the "doing of business simple,” we doubled down on making integrate more easily with accounting software. Building on the success of our popular sync for QuickBooks, we were able to build an improved sync for Intacct and Netsuite.

Overall Growth

A big big thank you to all our customers, both old and new, for joining us on our journey. As our business grew rapidly in 2014, we’ve made sure to offer better service and more functionality as a way to say thanks for trusting us with your business. Thank you for your confidence.  The team and I greatly appreciate it  

Wishing you and yours a wonderful holiday and a blessed 2015!



René Lacerte
CEO and Founder,
René founded in 2006, bringing with him more than 20 years experience in the finance, software and payments industries. He is a fourth generation entrepreneur and holds a MS in Industrial Engineering and a BS in Quantitative Economics from Stanford University.