How to Use Tech to Attract Talent

Tech in Business

Technology. You know it makes your life—and business—easier. From bookkeeping automation to ACH transfers, technology takes usually complicated tasks and whittles them down to bite-sized chores.

But did you know that technology can also help you attract talented employees?

According to the Small Business Optimism Index Report (June 2017) conducted by the National Federation of Independent Business (NFIB), more than 50% of small businesses are hiring or trying to hire. Yet, 46% say that there are few or no qualified candidates for their open positions. Another 30% stated that they had job openings they couldn’t fill.

While various tactics exist to entice new hires, you shouldn’t overlook how technology can contribute to the process.

1. Technology eliminates geographic restrictions.

Before advances in technology, companies limited their search process to their geographic area. If the business was in Atlanta, then companies (or their recruiters) looked in Atlanta. After all, new hires had to come into an office and work from a desk.

Those days—and the restrictions that come with them—are over. Lucky for us.

With cloud-based technologies, it’s easier than ever to work away from an office. Employees can sign in remotely from homes or co-working spots all around the country—and the world. With these capabilities, it means your business can spread its net much wider to find the right employees that mesh with your skills requirement and culture. You can focus on the search for the talent that fulfills your needs, rather than who is in the area that might work out.

2. Technology-savvy companies appeal to millennials.

Ask a millennial if they would prefer to flip through paper receipts or handle an EFT. Yeah, I think you know the answer. Paper will never take first place. Nor will companies that rely heavily on it.

Companies that use cloud-based technologies appeal to millennials and younger generations. These are the individuals that soon will dominate the business world. They have surpassed baby boomers as the largest generation. And there’s a lot of knowledge and talent in Gen Y.

By creating a company that runs on powerful technology that enables remote and mobile access, you appeal to this talent-rich generation. They realize that the organization prefers high-value contributions and efficiency over administrative labor. Plus, the mobile capabilities provided by cloud-based technologies mean they can accomplish their work from anywhere and at any time by merely picking up their smartphone or tablet.

3. Technology enables a flexible work schedule.

In the gig economy, today’s workable hours aren’t 9-5. By leading with technology, companies can emphasize to candidates that they allow a flexible work schedule. If an employee needs to work from home for a day due to unforeseen circumstances, your company’s technology can make that happen.

4. Technology transforms contributions from administrative to strategic.

Imagine seeing an ad for this job:

"Responsibilities include organizing and filing financial documents and receipts, addressing and stuffing envelopes and data entry."

Not an enticing req.

But with technology, a job such as that can morph into higher level contributions. Instead of what’s listed above, the job description could be:

"Work cross-departmental and collaboratively to ensure the prompt payment of bills, oversee the reconciliation of digital payments in accounting software, attain technology certifications and research how to amplify the benefits of existing accounting technology and apps as well as evaluate new ones."

This updated job req, which now embraces technology, paints the potential to contribute to the company in a way that surpasses shuffling paper from desk to desk.

Do you lead with tech during the hiring process? If the answer is no, now is the time to re-examine your recruiting strategies.

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September 29, 2017
Kate Wilson
Social Media Manager,
Kate is in charge of all things social at When she's not writing every type of content imaginable, she's drinking strong coffee and debating the use of the Oxford comma with her coworkers.