The key issues facing firm leaders has remained somewhat constant over the years—staffing, technology, and ever-changing mandates. However, today, marketing has earned its spot as one of the top challenges facing accounting firms. For years, word of mouth and referral programs made up a firm’s “marketing” program.
But with a transition to an outsourced accounting and advisory model, a focus on niche markets and growing competition, marketing is fast becoming a core element for long term firm growth
Jane Willis, Bill.com’s VP of Marketing, Account Channel, joined three other industry experts to craft this guide to provide firms with tested and proven strategies so they can get serious about their next phase of marketing. Download this guide now and learn how these strategies can deliver growth to your firm.