How accounting firms can market AP services

A practical, step-by-step guide to marketing Accounts Payable (AP) services to both new and existing clients.
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Accounts payable (AP) represents an instrumental opportunity for accounting firms, helping them to both expand offerings to existing clients and onboard new ones. Once you have automated AP processes to remove manual, repetitive tasks, how can you market them? This guide offers practical tips to help you launch your AP product offerings, including:

  • Positioning AP as an additional benefit to your existing customers
  • Creating messaging that speaks to your target audience
  • Leveraging different marketing channels, including email, social media, and ads
  • Ideas for utilizing user reviews and existing partnerships within your marketing

Ready to market your Accounts Payable services? Get the guide!