Customer Stories

Venturity Financial Partners: “ Allows Us to be True Partners to Our Clients”

Lisa West, director of team operations, and Joni Howell, accountant and specialist, share how increases accuracy and informs strategy for the firm’s clients.
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Tell us about your firm.

Lisa: Venturity takes responsibility for the back office so SMB owners can focus on their businesses. What makes us stand out is our collaborative approach and commitment to clients.

Joni: We have a unique firm perspective that values trust, including an open-book culture.

How did you handle AP before

Lisa: We’ve offered AP as one part of our scope for clients since our founding in 2001.

Joni: We had a manual process for AP then. We handled review via email and cut paper checks. It was a huge responsibility to be the protector of clients’ check stock. We refined AP processes over time, but before we didn’t have a systematic approach.

How does benefit your practice?

Lisa: AP through informs strategy and gives us more information on clients. It allows us to be true partners to clients. We’re the accounting team sitting down the hall from the business owner. We can dig deeper and ask more questions when needed.

Joni: We have more accountability with and can create settings that dictate who is going to review bills. With the automatic audit trail, reviewers are more careful because they’re accountable.

What are your favorite features?

Joni: Automated bill entry. I noticed a higher accuracy rate with Bills are generated through and uploaded, reducing the chances of data entry errors.

Lisa: The ability to pay via ACH is a huge selling point because clients can get payments to vendors quickly and with greater flexibility. Before, we had a schedule where we only cut checks on an agreed-upon day of the week. Now, clients have the autonomy to pay when they like.

What is your ROI?

Lisa: We have decreased our labor resources, thanks to the efficiencies provided by Our full-time support team went from 2.5 to one part-time position. Our outsourced team changed from five to one. 

A Client's Perspective

Colin Chenault, CFO of Direct Orthopedic Care, discusses how Venturity and have given him back time to focus on the rapidly growing business.

Tell us about your company.

Direct Orthopedic Care, DOC, is a walk-in, immediate access orthopedic clinic. We offer urgent care and treatment for minor to serious orthopedic injuries and chronic conditions in adults and children. We currently have nine locations in the U.S. with additional expansion planned for 2019.

What has accounting improved for you since working with Venturity?

As a startup, we were trying to do more with less. Initially, it was me and a controller. It did not take long to realize that our bookkeeping alone was going to take most of our time. We were unable to report basic financials and really hadn’t given much time or thought to managing KPIs and metrics. By partnering with Venturity, I was able to focus on running our business. I used to spend three days a week on accounting/finance alone. From a day-to-day accounting perspective, that is down to more like two to three hours per week.

Venturity is also cost-effective. They give me more resources than I could afford to have if I tried to build a team in-house. They’re very familiar with our business, and the more familiar they get, the less I have to touch.

How has helped Direct Orthopedic Care?

AP is infinitely easier with, and it has been great for us. Everything is in and sortable. We, along with Venturity, have coordinated with our vendors to either send invoices directly to or to provide invoices to us in electronic format for any required approvals before forwarding on to They do the initial review and flag anything that looks out of the ordinary. It’s so much better than how we previously handled AP – working with paper invoices, scanning and sending mailed invoices, and uploading them to ShareFile.

Before, I was manually processing and coding 30-40 invoices each week. On a busy week, it could be more than double that. Now, a normal week is 70-80 invoices, but I’ve cut my approval process time in half. Getting that time back is a big benefit for the business as we grow.

Would you go back to how you handled bills before

Not voluntarily.

What’s your favorite feature?

Under payables, I can pull up all open invoices and see uploaded bills and their statuses. Once approved, I can go in and sort them based on due dates or by vendor. I can see what I have at a glance in terms of payables. It’s very helpful.

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