The BILL accounting firm AI ambition survey vol 2 - strategy & investments

How does your firm approach AI investment? And what does that mean for your firm's future?

Volume 2 of The BILL accounting firm AI ambition survey has all the insights, data, and answers about how accounting firm leaders are strategizing about AI—and where they're putting their money.

Download now to learn about:

• Transformers vs. optimizers: Which AI investment archetype are you?
• The 20% rule: Why time is the real differentiator for AI.
• Progress vs. promise: Are AI investments paying off?
• What AI goals accounting firms are setting and how they're investing to reach them.

This is part 2 of a 4 volume series.

• Volume 1: What AI says about the profession's future reveals where firms really stand on AI today, based on research with 200+ firm leaders.
• Volume 3: Reinventing services & delivery—from compliance to continuous advisory explores how AI is reshaping roles, skills, and the client experience.  
• Volume 4: Business model & pricing innovation—monetizing AI will examine how leaders are rethinking firm structure and pricing to capture AI-driven value. (coming July 2026).